Our History

Over a Decade of First Class Service

Automatic Refreshments was founded over a decade ago by a team of directors who each had years of experience working for big multinational vending companies. They were fed up of falling service standards and decided to create a local & independently owned vending company offering the very best service. Below are just some of the highlights we’re proud of so far.

2007

Automatic Refreshments is launched by a team of directors who are committed to offering the very best service.

2007

We register with companies house and move into our new home in Hinckley, Leicestershire.

2009

We launch our own range of coffee beans and machines under our ‘Cafe Aroma’ range.

2010

We open our very first contract catering site in Burton Upon Trent accompanied by a full vending service for a national retailers distribution warehouse.

2012

We open our dedicated office in Derbyshire for the vending supplies side of the business known as ‘Aromatic Refreshments’

2013

We successfully launch our new ‘Cafe Aroma’ tower at the Leisure Industry Week trade show at the NEC in Birmingham.

2015

We rebrand ‘Aromatic Refreshments’ as VendingSuperstore.co.uk – our new dedicated site for vending and tea & coffee supplies.

2016

We continue to go from strength to strength recruiting even more route operators to support our expansion and we’re delighted with an article in the Leicester Mercury.

2016

We give our Cafe Aroma brand a facelift with a new image and new, improved coffee beans.

2017

Continued growth means we open a second warehouse in Riddings Derbyshire which provides a dedicated distribution hub for our site vendingsuperstore.co.uk.

2017

We celebrate a very successful decade with our 10th birthday.

2018

We introduce many new machines to our range with all the latest technology, working alongside all the major vending machine manufacturers.

2018

We’re pleased to announce we now offer contactless card payments as an option for our vending machines to meet consumer demand.

2018

We launch our brand new website based on customer feedback.

…. and beyond!

We look forward to continued growth, we have some exciting things planned, watch this space.